Latest Marketing and Promotional activities for a Business

The term and concept of marketing and sales in quite dynamic in nature as intricate facets of both of them keeps changing with the government policies and evolving tastes of the customers. Talking about the former, right from the demonetization affecting the running income of various business, tax measures by the authorities extending right to the introduction of various norms to deal with; business firm across domains have to give ample of attention, time and money dealing with such niggling statutory issues.

However, the later dilemmas of the changing tastes and preferences of the customers is the outcome of cut throat competition that any brand has to hustle with due to introduction of contemporary brands selling almost similar products and services and at times, the path breaking ones. In order to maintain the loyalties of the current customers along with spreading its wings to the new and untouched markets making way amidst the competitive market, the need of an hour for the marketers and brand managers is to target the right set of customers who fit in within their parameters of product type, budget, location, age group, income levels and area of industry plus not to shy away from trying our conventional and as well the latest marketing and promotional measures that will help them generate high quality leads leading to the sales closures.

SMS Marketing: This service is regarded as the most traditional and trustworthy method as it never fails to reach the right target audience. Even with the introduction of other web based modes of daily communication, SMS is the most integral part of everyone’s life and the wide spread usage of SMS Marketing by host of industry domains right from BFSI, retail Real Estate, e-commerce extending to hospitality sectors; stands as a testimony of its success rate and glorious results. Your brand offerings details directly reach at the finger tips of your prospective customers at the most affordable costs. Bulk SMS Marketing Services works even more cost economical as it works as a long term package that can be used for various brand promotional campaigns within a specified fulcrum of time.

Email Broadcasting: Yet another communication medium that is the most primitive in nature but is the most secured and trusted methods of communication is Email Broadcasting. From corporate professionals to college students and business owners to house makers; everyone has at least one personal or professional email account. It is one of the best promotional tools as it gives a flexibility to showcase the details of your products and services without any limitations of character count and giving to flexibility to use various creative elements with aplomb. Email Broadcasting service also provides the analytics like mail received, opened and clicked.  

Short Code Services: They work as an extended part of SMS Marketing Services with the modus operandi of incorporating a 4 digit short code as a call to action in all your marketing creative’s like banners, hoardings, brochures and more. You generate infinite number of leads by your prospective customers expressing interest in your brand offerings by sending a simple SMS on the short code number with the required details highlighted in the creative. Short Code Services are one of the most reasonable and widely used marketing techniques ensuring optimum use of your marketing budgets.

The main catch for the marketers is to get an agency onboard that offers novel as well as trusted promotional tools like Bulk SMS Marketing Services, Short Code Services and other various ATL and BTL activities for high quality lead generation.

  

Fundamentals of Sales and Marketing

The fundamentals of sales and marketing are quite much layered in itself as a lot of attention to detail and persistent hard work is required to achieve the targets and business objectives. And with lot many players in the market offering the similar type of products and services, there is also a pressure on any said brand to reinvent the wheel without compromising on the realms of quality and the basic nature of the products or service offered. The marketing and promotional techniques need to be novel and path breaking in order to survive the cut throat competition and mark a presence in the minds and hearts of the customers creating brand strength of own in comparison to the contemporaries. The case discussed above is just not confined to any specific industry or domain but acts as a blanket rule for varied industries like real estate, FMCG, BFSI, retail, and more. The marketers and sales personals need to understand one vital factor that sales and marketing work as each other’s backbone with the common objective to achieve targets and overall success of the brand.

Apart from undertaking conventional marketing programs like advertisements in print media, commercial ads on television and latest ones such as e-mail marketing, SMS promotions, WhatsApp promotions, on-ground activations, and more, one should always look out for the genuine Database Providers in Mumbai who have the data authenticated and filtered suiting your target requirements. It not only adds to your bank of the database but also lends an additional support to your sales team providing those sales ready leads that are almost on the verge of closure. The leads should match your product requirements, budget, location, and nature of the product or services. There are seldom Database Providers in Mumbai who actually match and understand your business requirements and acumen working as your extended arm for achieving your objectives.

The selected database providers should also offer Call Centre Services for the ease and convenience of your sales personnel, thereby saving your precious time and resources. Their inbound and outbound calling staff should be well appraised with your product knowledge, USP’s of the brand, technical know-how, brand history, brand strength and budget details amongst other such crucial factors. These details about the brand and product help the caller the provide details to the prospective customer and thereby filtering the data into hot, warm and cold leads. Further follow-ups with the potential lead help them to arrive at the conclusion and provide you with authentic and hot prospective leads leading closures by your sales staff. The Call Centre Services from the professional agency work as an added advantage for your brand.

Though, surviving in today’s market with changing government policies, new entrants in the market, budgetary issues plus evolving tastes and preferences of the customers; the proficient Database Providers in Mumbai offering Call Centre Services works as an asset for your sales and marketing departments.